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Introduction
9
Category Management
An in-store lighting solution
The lighting category can be a confusing experience for the consumer with numerous products and differing
technologies. At Havells Sylvania we offer more to customers than just great innovative products – it’s our category
management that stands us out against our competitors.
From a retail perspective – 48% of consumers attempt to purchase the same shape and size of lamp as they
previously had in their home. By categorising the range by shape/ application – the consumer can find what they are
looking for and see the potential to upgrade.
Promotions
Sylvania has a range of eyecatching displays available from counter displays to floor standing displays. Designed to be
compact with a minimum footprint these displays are ideal all year around.
Simple step-by-step guide
to how you purchase
Clear guide to technologies
Categorised by shape / applications
Clear colour coding
allows potential to
upgrade lamp